The intimate area is very sensitive and has a different pH level to the rest of the body and needs a product specifically designed for it.
pH-balance is a measure of how acid or alkali something is. The skin of our body has a pH of 5.5, while your vulval skin has a lower pH of 4.5.
If the pH of intimate vulval skin changes (making it less, or more, acidic) it can cause irritation, or – in some cases – cause bacteria and can multiply, resulting in infections such as bacterial vaginosis or thrush.
Ordinary soaps and shower gels are not formulated to balance the pH of this specific area and using only water might be natural but not be enough to keep the skin of your intimate area at the right pH level as a product like Femfresh will. When you disrupt the natural pH balance of the skin, you are more prone to irritations and infections.